SENIOR COPYWRITER. BRAND STORYTELLER.
SENIOR COPYWRITER. BRAND STORYTELLER.
Hello, I am Cleo Davis, a British senior copywriter and brand storyteller with a background in fashion, culture, and whatever makes people stop scrolling.
So what happens in 10 years of copywriting? A lot—if you’re lucky. And halfway decent.
Mine includes being Christopher Bailey’s right-hand runway writer at Burberry and scripting Spotify ads with Shygirl for Calvin Klein. Before all that, I was a magazine editor somehow interviewing cover stars in London, pretending not to be starstruck.
My recent freelance work spans global campaigns, tone of voice, social, e-commerce and content strategy for brands including Artipoppe, Hunkemöller and Dentsu, from one-liner hooks to 40-page brand books.
Feel free to have a looksie below at my Calvin Klein and Burberry work.
CALVIN KLEIN: COPY AND CONCEPT FOR GLOBAL CAMPAIGN
‘Calvins or nothing’
As senior copywriter, I worked on the messaging and copy, featuring for a multi-channel layout including E-comm, CRM, social, out -of-home billboards and in-store POS.
I concepted and wrote the following script for ShyGirl to perform, as well as directed the voice-over recording for Spotify.
“It’s… a state of mind. A party.
Weakness. Fun.
You. Us.
Me. Everyone.
Calvins or nothing.”
CALVIN KLEIN: CREATIVE STRATEGY FOR CK X FLANNELS CAMPAIGN
‘That Feeling’
Every time we shop online, each time we save looks, we are searching for inspiration.
But what we are actually doing is looking for that feeling.
The feeling of getting dressed.
The physical. The emotional.
CALVIN KLEIN: CONCEPT, INTERVIEW AND SCRIPT EDITING
‘Modern Perspectives’
This is Hala Abdullah, a young tastemaker part of a progressive generation, living in a changing (and sometimes challenging) culture in the Middle East.
CALVIN KLEIN: SCRIPTS FOR YOUTUBE SERIES ‘CK UNFILTERED’
Outtakes from the mini-series CK Unfiltered for Calvin Klein, created for YouTube in collaboration with Google. Series one ‘bra talk’ was about finding your perfect bra, and series two ‘denim’ was how-to styling videos. For both, I wrote and directed the scripts on set.
Script writing is one of my favourite tasks. Maybe because I like talking, but probably because I love working with people and bringing out their beautiful personalities. Check out the unique personalities in these two short films.
CALVIN KLEIN: DIGITAL STORYTELLING
BURBERRY: STORYTELLING
I led the storytelling project for the relaunch of the Burberry website, featuring the tale of the trench coat. This involved a train trip to Castleford, Yorkshire, and lots of tea.
BURBERRY: RUNWAY PRODUCT NAMING
At Burberry my role involved naming key runway products. I called this rather roomy tote ‘The Giant’ because I was able to fit in it - seen here.
Fancy a word (or few)?